5 Golden Rules of Knowing What your Customer Wants

*** This article has been contributed by the team at Pink Lemonade. Pink Lemonade is a member of OCC Bangalore Solution Centre.***

One of the most important and the first of the first thing in a business is to understand what your Customer wants. While sometimes extracting that information can be easy, more often than not its a very tricky ask. This post tries to help you get some pointers on how to go about finding what your customer really wants from you.

5 Golden Rules of What a Customer Wants

1.Place Yourself in your Customer’s Position

Try looking at your customer from a different perspective — one that helps you gain insights into their intricate network of vendors, suppliers, as well as their target audience. Besides deepening your understanding about your customer’s work, it also helps you anticipate and plan the support you can provide to them.

2. Empathize with your Customers

It is important to look beyond your initial, core business transactions and focus on building a rapport with your customer – an activity that will go a long way in growing your business. Observe, analyze, and evaluate key customer experiences and pain points. Use this insight to improve your interaction and gain repeat business.

3. Introduce Diversity in your Client facing Team

Give your client servicing team a boost by supplementing it with experienced seniors from other departments. This will send a strong message that you value getting to know your customers and delivering superior work.

4. Go Beyond

It’s not always all about work. Think of your customers when you organize workshops and seminars, and include them in the same. Leverage these opportunities to understand their mindset and help align your objectives with theirs

5. Envision the Future First

It’s always good to be up to date with the prevailing trends in the market. You can then anticipate how you can help  your customer gain from emerging markets and mine financial opportunities. It will also help you plan your resources and time and lead, support them confidently.

It’s finally all about the extra mile you are willing to go to strengthen the relationship with your customer. While it is easy to get blindsided, the key is to envision, anticipate, and lead — and the ‘happy’ customer is yours for keeps!

Remember that sometimes you need to get out of your own way to really understand your customers. Psychologists know, for example, that you’re likely to listen for problems that fit your own offerings, and to discount others. That can cause you to miss important opportunities or get blindsided later.

So, try to listen with a third ear, as an anthropologist would, to what your customers are saying to you. If you can truly listen to them, they’ll tell you all you need to know. Are you listening?

Win a FREE Pass to NASSCOM Product Conclave 2013 [CONTEST]


NASSCOM Product Conclave is scheduled to happen from October 29 – 30th 2013 in Bangalore and we at OCC Bangalore are giving away  a few free PASSES.

In order to participate in this contest, you should be a member of our Google Group. And just in case, if you are not a member yet, sign up for the group by filling up the form at http://bit.ly/occblrmform

Ok, so here are the contest details

1. Answer (sincerely) this simple question: ”Other than ‘Funding’ for what other value would you be willing to give up equity?’
2. Like OCC Bangalore Page on Facebook: www.facebook.com/OCCBLR
3. Join our Facebook Group: www.facebook.com/groups/occbangalore/
4. Follow OCC Bangalore on Twitter @OCCBangalore
You have to answer the above question in the group so that fellow members can also learn from your perspective. We understand that few members can have same responses. Hence, we will randomly choose the winner. Thus it is not about the best answer, anybody can win.But yes do respond sincerely.

Just in case you are not interested in risking your chances and want to buy the ticket asap, well you can then definitely buy the ticket and get a discount as well. Read Special Discount for OCC Members (NPC2013)

Pictures from the 101st OCC Bangalore Meet

So we are now done with the 101st OCC Bangalore meet. Even though it was a long weekend, we  had a gathering of 35 members turning up for the event. It was a “generic meet”, which means there was no agenda and the entire agenda or discussion was a result of the introduction / pitch made by the member. Overall it was a great meet with lots to learn and connect with the old and new members of the group.

Entrepreneurs from various industry segments were part of the meet. To name some of these segments we had representation from Social Media, Brand Advertising, Travel Experience, Accounting, Business Card and Relationship Management, Finishing Schools for Engineering Grads, Recruitment, Business and Financial Consultants, India’s first Luxury Auto Rickshaw (The Rick), Mobile and Software Development Services, Clean Tech, eCommerce (co-operative loyalty), Retail (brick and mortar).


101st OCC Bangalore Meet Picture 4 1390708_715573935139327_953382031_n 101st OCC Bangalore Meet Picture2 101st OCC Bangalore Meet Picture1


101st OCC Bangalore Pictures 1184818_715574935139227_908642306_n

Checkout all the pics from the event at our Facebook Group page

101st OCC Bangalore Meetup on 12th October 2013

Register for 101st OCC Bangalore Meetup

12th October 2013, Whitefield, Bangalore

OCC Bangalore is a community of early stage entrepreneurs, students, aspiring entrepreneurs, investors and people from media. It is the most vibrant startup community in India and has been in existence for last 6 years.

On Saturday, 12th October 2013; the community will be hosting its generic meetup. This is the 101st meetup of OCC Bangalore.

The theme of the generic meetup is around "You", the member of the community. Generic meets are pure networking meets with an agenda around "hey i can help you with this" and " hey i am looking for a help on this... ".

Date : 12th October 2013, Saturday
Timing : 10:30 am - 12:30 pm

Venue : Inolyst Consulting Pvt. Ltd. First Floor,
GTR Complex, 575, C Block, 60 Feet Main Road,
AECS Layout, Kundhalahalli,

Map : http://bit.ly/18nuMXu

Fee: 100 rs only. (If for some reason, you cannot pay the fee ; drop a note to the contacts below with your reason and they will be able to fund your entry).

Contact : Vaibhav Pandey (+91 9986 186 194) (pandey.vaibhav@gmail.com)
Amarinder Singh (+91 9343 171 420) (amarinder.singh.76@gmail.com)

Special Discount for OCC Members (NPC2013)

OCC Bangalore Members get 500 rs discount

NASSCOM Product Conclave is here and like every other year OCC Bangalore is an important ecosystem partner for the event. As part of our partnership with NPC, OCC Bangalore members can avail a discount of INR 500 by using the coupon code ESPOCCNPC0025.

OCC Members, follow these steps

1.Please visit http://productconclave.nasscom.in/register/ and click on ‘Register Now’ button

2. Enter your discount code (ESPOCCNPC0025) at ‘Got a Discount Code’ field

3. If you are a start-up select the Startup rate and quantity of tickets you want to purchase.

4. If you are non-start up, Select your membership category (Non Member) and Quantity.

Register for NASSCOM Product Conclave 2013

Use Coupon Code ESPOCCNPC0025 during Registration